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Best of Hair & Makeup New York Spring/Summer 2016 - 360° Experience

Best of Hair & Makeup New York Spring/Summer 2016 - 360° Experience

Virtual reality and 3-D technology are already well-established in the entertainment industry. Now, the fashion industry is not-so-slowly adopting the same cutting-edge tech in its eternal quest for something new and different. Designer Iris van Herpen has long been experimenting with 3-D printing and Tommy Hilfiger introduced virtual reality headsets to his stores to let shoppers experience the runway show. Even Sephora has a new version of its app that allows you to “try on” makeup virtually.